Intel sort of got used to being the go-to for everything, but that model died a long time ago. What we see now is the long tail of that, though with a money guy leading the cleanup it's like to be poorly focused and cause further fundamental damage. The main issue, as I see it (horrible pun alert), is lack of focus.
The competitors mentioned in the article have focus: nVidia on ultimate performance for the *coin AI folks (nearly unlimited markets right now, that they have an spend a lot of money on maintaining a lead in) and spillover from that for monied hobbiests. They dabble, at best, in general-use markets, and are mostly fabless. TSMC is the best at what they do: produce chips; they are very focused on that market, and even Intel has used their services at times.
What is Intel focused on? Endless minor iterations (and sometimes actual improvements) on x86? Also-ran graphics products and experimenter-level AI stuff? The former has been their bread-and-butter for so many years that the other stuff is just in the back of the bus riding along from my view looking at Tom's and other publications. Not sure a Money Guy will fix that, but you need a Money Guy to clear out the closets sometimes; as long as there is some engineering left when they're done, appropriate for a market they can be competitive in, if not dominate, with the remaining resources. No matter what, though, Intel will be a shadow of its former self in the near future, hopefully refocused on modern markets and making money on what's left. If they can't do that, we'll probably see a breakup or liquidation in the not-very-long-term. Unfortunately, that'll probably result in handing the general CPU business, or what's left of it, to AMD and Qualcomm.
I see Micron as a sort of example. Their business is memory, pure and simple. They operate on a way smaller scale than the other Big Names in the memory business (which are also, usually, smallish divisions of much bigger companies - with access to resources Micron doesn't). They *should* have seen China et al eat their lunch. Somehow, they didn't. They just have generally better product than the others, at a slightly but not much higher price. Quality and superior product, at the right (not the cheapest) price, can sell. How can Intel execute that kind of move?